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Booking Holdings Inc.

BKNG

$196.74

▼ 2.87 (-1.44%)

polled · warming up

Below: live stock price for Booking Holdings Inc. (BKNG), a 1-year chart, 8 indicators (RSI, MACD, Bollinger, MA, EMA, Stochastic, ATR, Volume), and a compare mode. Add to your portfolio, star to your watchlist, or set a price alert in one place.

Booking Holdings Inc. (BKNG) is a Consumer Cyclical company based in United States. Operating in Travel Services, it employs about 25,550 people. Over the past year BKNG traded between 150.14 and 226.1 USD. Trailing P/E sits near 21.85 on a market cap of about 147.82B USD. It currently yields 0.84% in dividends.

Day

-1.44%

-2.87

Week

-2.88%

-5.82

Month

+1.27%

+2.46

Year

-11.90%

-26.58

Prev close: $199.60
Volume (24h): $184.44M
Market cap: $147.82B
Currency: USD

Score

63/ 100 · Solid

Coverage: 7/7

Value72
Quality96
Momentum26
Growth70
Risk92
Dividend56
Liquidity27

Composite of public market data. Informational only — not investment advice.

Trend projection

Where the recent trend points if it continues.

UptrendFit 75%Pace +0.42% per bar

+5 bars+20 bars+60 bars+120 bars

+5 bars: 199.9753
+20 bars: 204.5339
+60 bars: 206.3252
+120 bars: 206.3912

Linear-regression continuation — not a prediction, not investment advice. ±1σ ≈ 68% range · ±2σ ≈ 95% range: ±0.0419 USD.

Interpretation

Composite signals look solid. Strength: quality with weakness: momentum. Price sits in the middle of the recent range, trend is sloping upward.

Descriptive observation — not investment advice.

Score breakdown

Raw values behind each pillar so you can see what the composite is reading.

Value
72/100
Value looks solid — driven by P/E (21.85).
P/E:21.85PEG:0.72
Quality
96/100
Quality looks strong — driven by Gross margin (87.23%).
ROA:20.38%Profit margin:25.53%Gross margin:87.23%
Momentum
26/100
Momentum looks fragile — driven by 52w change (-10.67%).
52w change:-10.67%
Growth
70/100
Growth looks solid — driven by Earnings growth (130.00%).
Revenue growth:8.10%Earnings growth:130.00%
Risk
92/100
Risk looks strong — driven by Beta (1.07).
Beta:1.07Short interest:2.83%
Dividend
56/100
Dividend looks mixed — driven by Payout ratio (17.86%).
Dividend yield:0.84%Payout ratio:17.86%
Liquidity
27/100
Liquidity looks fragile — driven by Current ratio (1.09).
Current ratio:1.09Quick ratio:1.02

Derived from public market data — informational, not investment advice.

Price report

How this asset has actually moved over the last 253 days.

Position in range61%

150.14 low226.1004 high

Where the price sits between the window low and high.

Volatility (annualised): 36.5%
Max drawdown: -31.0%
Below period high: -13.0%
Best day: +8.46%
Worst day: -9.32%
Up days: 50%
Current streak: 1 down
Typical day swing: 3.1%
Volume vs average: -35%

Descriptive statistics over past prices — not a forecast and not investment advice.

Reference levels

Fibonacci retracements and extensions across the recent range.

60 bars

Reference only — not investment advice.

These coordinates describe past-trade clustering, not where to buy or sell. Do your own research before any trade.

Next level above

203.3488 USD+3.36%

Fib 23.6% retracement

Next level below

194.7056 USD-1.03%

Fib 38.2% retracement

Levels derived from: 217.32 high → 158.12 low · 60 bars

Resistance
Fib +161.8% extension
not reached
313.1056 USD
+59.15% from current
Resistance
Fib +100% extension
not reached
276.52 USD
+40.55% from current
Resistance
Fib +61.8% extension
not reached
253.9056 USD
+29.06% from current
Resistance
Fib +27.2% extension
not reached
233.4224 USD
+18.65% from current
Resistance
Fib 23.6% retracement
tested 5×
203.3488 USD
+3.36% from current
Current
196.735 USD
Support
Fib 38.2% retracementNearest
tested 5×
194.7056 USD
-1.03% from current
Support
Fib 50% midpoint
tested 1×
187.72 USD
-4.58% from current
Support
Fib 61.8% retracement
tested 11×
180.7344 USD
-8.13% from current
Support
Fib 78.6% retracement
tested 5×
170.7888 USD
-13.19% from current
Support
Fib −27.2% extension
not reached
142.0176 USD
-27.81% from current
Support
Fib −61.8% extension
not reached
121.5344 USD
-38.22% from current
Support
Fib −100% extension
not reached
98.92 USD
-49.72% from current

How to read this

We take the highest and lowest price of the last 60 bars and cut the gap between them at the classic Fibonacci ratios (23.6%, 38.2%, 50%, 61.8%, 78.6%), plus extensions beyond both ends.

“Tested N×” counts how many of those 60 bars actually traded through the level. A level price has crossed many times is one the market has repeatedly agreed on; a level at 0 is pure geometry the price has never reached.

This is a map of where trading has already happened — not a forecast and not a signal. Price moves through these levels all the time.

Financials

52w high: $226.10
52w low: $150.14
52w change: -10.67%
Day high: $203.25
Day low: $195.72
P/E (TTM): 21.85
Forward P/E: 15.89
PEG: 0.72
Beta (5Y): 1.07
Enterprise value: 153.69B
EV / Revenue: 5.44
EV / EBITDA: 14.76
EPS (TTM): $9.00
Forward EPS: $12.38
Dividend yield: 0.84%
Dividend rate: $1.68
Payout ratio: 17.86%
Revenue (TTM): 28.24B
EBITDA: 10.41B
Free cash flow: 7.73B
Total cash: 17.21B
Total debt: 20.92B
Current ratio: 1.09
Quick ratio: 1.02
Profit margin: 25.53%
Gross margin: 87.23%
Return on assets: 20.38%
Shares outstanding: 751.38M
Float: 748.98M

Sector: Consumer CyclicalIndustry: Travel ServicesHQ: United StatesEmployees: 25.55Kwww.bookingholdings.com

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Analyst & Risk

Consensus

Buy

Mean rating1.54 / 5

Analysts37

Next earnings2026-10-27

Strong buy 5Buy 26Hold 8

Analyst price target

$238.68

Mean target · 37 analysts

+21.3%

upside

Low $188.00Now $196.74High $301.00

Beta (vs S&P 500): 1.07; slightly more volatile
52-week change: -10.67%
Short % of float: 2.83%
Short ratio (days): 3.54
Current ratio: 1.09
Quick ratio: 1.02
ROA: 20.38%
PEG ratio: 0.72; potentially undervalued
EV / Revenue: 5.44
EV / EBITDA: 14.76
Revenue growth: 8.10%
Earnings growth: 130.00%
EBITDA: 10.41B
Free cash flow: 7.73B
Total cash: 17.21B
Total debt: 20.92B
Insider holdings: 0.18%
Institutional: 98.49%

Recent rating changes

2026-09-01RosenblattBuyinit
2026-08-27BTIGBuy → Buyreit
2026-08-24Evercore ISI GroupOutperform → Outperformmain
2026-08-10Argus ResearchBuy → Buymain
2026-08-05UBSBuy → Buymain
2026-08-05BenchmarkBuy → Buymain
2026-08-05CitigroupBuy → Buymain
2026-08-05OppenheimerOutperform → Outperformmain

Booking Holdings Inc.

Score

Trend projection

Interpretation

Score breakdown

Price report

Reference levels

Financials

Analyst & Risk

Recent rating changes

Financial documents

Recent news

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